Website Optimisation

'How do I get to the top of Google?....' We can answer that question.

Before we start..... Search Engine Optimisation is complex. You are more than welcome to read on and have some of your questions answered. Alternatively, we would be delighted to come out to you and explain a bit more about how SEO can benefit your business.

FAQ's

Q. What is SEO?
A. Search Engine Optimisation (SEO) is a vital ingredient of any successful website. SEO is the process of increasing the volume and quality of traffic to your website. In other words, turn your website into a sales tool rather than a static online brochure.

Q. Why is it so important for my business?
A. This is very simple - Your prospective customers use search engines to source products and services. Right now you could be losing business to one of your competitors because they binned yellow pages last year and adopted an SEO strategy instead.

Q. I'm not sure what options I have, can Shackleton advise?
A. Absolutely. Before we do any work we arrange a strategy meeting which helps us all agree on the direction of the SEO campaign for the coming months. You can be as involved as you like. A number of customers allow us full control of the strategy and we just report back every month on the performance improvement.

Q. Why choose Shackleton Technologies?
A. For us, the most important part of SEO is the relationship we have with our customers. A good solid working relationship is paramount to the success of the project. We feel strongly that that our success up to now has been down to our trustworthy approach and good solid work ethic. Trust is vital is this industry and we continue to strive to achieve

Q. How do I know if it is working?
A. We provide a simple report every month which details the changes we have made to your website and the performance improvement compared to previous months.

Q. How quick can I expect results?
A. The fact is, it does not happen overnight and it does take a lot of work before any results appear. This is out with our control to a certain degree as it is up to the search engines how often they index your website. We recommend allowing 3 months before a review of the strategy is considered.

Q. How long do I need SEO for?
A. SEO is an on-going and evolving strategy. Regular SEO is vital to the success of any website. Google and other search engines regularly change the way they index websites. You must ensure the website adheres to these changes or you can be penalised and bumped down the rankings. This makes it even harder to improve your ranking next time.

Q. What can I do to help?
A. One of the most cost effective methods of improving your SEO is reciprocal linking. This can be done by you and it is completely FREE. Organise a select few websites and get them to link to your site and vice versa. The more links to you, the more valuable your website is and will be bumped up the ranking by the search engines.

Some More Info

A Free Optimisation Report on your current Google status